Spanish League Boss: Centralize TV Rights for Brand Growth

Javier Tebas, president of LaLiga, stated that the Mexican football championship must centralize its audiovisual rights to reinforce its brand identity, similar to what the Spanish league has achieved. According to Tebas, having a common brand image and collectivity are essential elements for the success of a football championship. mwafrika.life

"For me, the most important thing is the centralization of audiovisual rights," Tebas emphasized. "With us, LaLiga is the one that has and sells the audiovisual rights and that is not a coincidence; a common brand image and collectivity are the pillars for what is important in LaLiga," he added.